Wrigley Field's new bleacher space officially called "The Yeti Yard" |
CHICAGO – The Chicago Cubs today announced a new multiyear partnership with YETI, a global designer, retailer and distributor of innovative outdoor products. As an Official Partner of the Cubs and Wrigley Field, YETI will have naming rights to The Yard, the new outdoor rental space located in the Budweiser Bleachers, and will provide fans with various opportunities to enjoy and experience their products while at the ballpark. This is YETI’s first entitlement sponsor with a Major League Baseball club.
“We’re beyond thrilled to welcome YETI to the Cubs as the naming rights partner of The Yard,” said Cubs Vice President of Corporate Partnerships Alex Seyferth. “The feedback we’ve received on the addition of The Yard has been tremendous. We can’t wait for Cubs fans to experience this new bleacher space now with the addition of YETI products and souvenirs.” During the game, fans sitting in the new YETI Yard will enjoy a more intimate, backyard vibe with high-top seating, fully stocked YETI coolers with unlimited beer, seltzer, wine and nonalcoholic drinks and YETI products. YETI Rambler® 20 oz. Stackable Cups will be available for purchase in the YETI Yard as well. “We were honored when the Cubs reached out to us to help create a unique experience for their fans at Wrigley Field and to be part of such an iconic venue,” said YETI Head of Marketing Bill Neff. “The Chicago community has always embraced YETI, which is why we chose to open one of our first stores outside of Texas in the heart of Wicker Park more than five years ago. We feel grateful for the opportunity to continue to show our support for this special city.” At various concession stands throughout the ballpark, including Clark Street Grill near section 112, Marquee Classics near section 117, Addison Street Grill near section 126 and the Wintrust Bar near section 132, Cubs fans will be able to purchase Cubs-branded YETI products during the regular season. Secure a spot in the YETI Yard today at www.cubs.com/tickets before it sells out. To view all of YETI’s products, please visit www.YETI.com.
